How straight are they with the audience?
A published editorial judgement about disclosure, accuracy and correction behaviour. The reason appears beside every number.
THE INTERNET FORGETSTHE RECORD DOESN'T100 CREATOR FILESREAD-ONLY BETA
The lists people will argue with.
Good. Every place comes with a reason. Compare editorial trust, then switch lenses and see whose public record is best documented. Subscriber count is never an input.
What do viewers think?
Blank during the read-only beta. We will not manufacture an audience score before real, abuse-resistant participation exists.
Whose record is easiest to inspect?
A separate evidence score for source coverage, dated events, responses and corrections. It is not a character verdict.
LENS 01 / EDITORIAL TRUST
Who has earned the benefit of the doubt?
Up to ten per public category. Inactive creators can drift down the current chart, but their underlying rating stays visible.
TRUST CHART
Beauty
Rated on how straight they are with their audience. Inactive creators drift down over ten years, not overnight. Irregular creators still count when they publish meaningful new work. Death or a documented involuntary absence never triggers decay.
1
Simply NailogicalBuilt the channel on refusing undisclosed sponsorship and has repeatedly named industry practices others will not.88editorial—audience paused2
NikkieTutorialsClear disclosure and a long record of correcting product claims.83editorial—audience paused3
PonyTechnique-led with limited promotional pressure on viewers.79editorial—audience paused4
Louise PentlandConsistent labelling of paid content across a heavily commercial category.71editorial—audience paused5
Brad MondoEntertaining critique, though his own product line sits close to the advice given.68editorial—audience paused6
Bethany MotaEarly disclosure standards were reasonable; largely inactive for years.Inactive since 2022 · −1353from 66—audience paused7
Tati WestbrookThe 2019 and 2020 accusations against other creators were retracted, and the supplement-line conflict of interest was never fully addressed.44editorial—audience paused8
Belle DelphineOpenly performative, with a documented record of undelivered paid promises.Inactive since 2024 · −344from 47—audience paused9
James CharlesMultiple substantiated incidents involving minors and a pattern of apology followed by recurrence.36editorial—audience paused10
Jeffree StarA long documented history of racist remarks and repeated public feuds, with apologies that have not changed the pattern.30editorial—audience paused
Simply NailogicalBuilt the channel on refusing undisclosed sponsorship and has repeatedly named industry practices others will not.88editorial—audience paused2NikkieTutorialsClear disclosure and a long record of correcting product claims.83editorial—audience paused3PonyTechnique-led with limited promotional pressure on viewers.79editorial—audience paused4Louise PentlandConsistent labelling of paid content across a heavily commercial category.71editorial—audience paused5Brad MondoEntertaining critique, though his own product line sits close to the advice given.68editorial—audience paused6Bethany MotaEarly disclosure standards were reasonable; largely inactive for years.Inactive since 2022 · −1353from 66—audience paused7Tati WestbrookThe 2019 and 2020 accusations against other creators were retracted, and the supplement-line conflict of interest was never fully addressed.44editorial—audience paused8Belle DelphineOpenly performative, with a documented record of undelivered paid promises.Inactive since 2024 · −344from 47—audience paused9James CharlesMultiple substantiated incidents involving minors and a pattern of apology followed by recurrence.36editorial—audience paused10Jeffree StarA long documented history of racist remarks and repeated public feuds, with apologies that have not changed the pattern.30editorial—audience pausedTRUST CHART
Creator economy
Rated on how straight they are with their audience. Inactive creators drift down over ten years, not overnight. Irregular creators still count when they publish meaningful new work. Death or a documented involuntary absence never triggers decay.
1
Colin and SamirReports on the industry that pays them and names their conflicts on air.84editorial—audience paused2
John GreenLong record of published accounts for Complexly and the charity work, and corrects on the record.83editorial—audience paused3
Jack ConteSpeaks publicly as Patreon's chief executive with his interest stated rather than hidden.80editorial—audience paused4
Ali AbdaalPublicly reassessed his own productivity claims, after years of course marketing that overstated outcomes.61editorial—audience paused5
Patrick Bet-DavidBusiness commentary tightly bound to selling his own programmes and financial products.48editorial—audience paused
Colin and SamirReports on the industry that pays them and names their conflicts on air.84editorial—audience paused2John GreenLong record of published accounts for Complexly and the charity work, and corrects on the record.83editorial—audience paused3Jack ConteSpeaks publicly as Patreon's chief executive with his interest stated rather than hidden.80editorial—audience paused4Ali AbdaalPublicly reassessed his own productivity claims, after years of course marketing that overstated outcomes.61editorial—audience paused5Patrick Bet-DavidBusiness commentary tightly bound to selling his own programmes and financial products.48editorial—audience pausedTRUST CHART
Entertainment
Rated on how straight they are with their audience. Inactive creators drift down over ten years, not overnight. Irregular creators still count when they publish meaningful new work. Death or a documented involuntary absence never triggers decay.
1
Good Mythical MorningOpen about ownership changes and keeps sponsored segments clearly separated.81editorial—audience paused2
Ryan TrahanPublishes charity totals and receipts for the fundraising challenges.79editorial—audience paused3
Dude PerfectFamily-safe and commercially open, with a clearly signposted brand business.76editorial—audience paused4
Casey NeistatDiscloses commercial work, though the boundary between his films and client work has often been thin.73editorial—audience paused5
Mat BestOpenly runs the comedy as a front door to his own brands.70editorial—audience paused6
SidemenLarge well-run group business, with promotional products repeatedly criticised by their own audience.64editorial—audience paused7
Jenna MarblesAddressed her own past work without being forced to and left rather than monetise the apology.Inactive since 2020 · −2859from 87—audience paused8
Ryan HigaConsistently avoided the outrage economy; the main channel has been inactive since 2020.Inactive since 2020 · −2553from 78—audience paused9
MrBeastEnormous verified giveaways, weighed against Beast Games labour allegations, the Lunchly criticism and past staff accounts.52editorial—audience paused10
KSIApologised directly for the racial slur, but Prime and Lunchly promotion to a young audience remains the dominant recent record.43editorial—audience paused
Good Mythical MorningOpen about ownership changes and keeps sponsored segments clearly separated.81editorial—audience paused2Ryan TrahanPublishes charity totals and receipts for the fundraising challenges.79editorial—audience paused3Dude PerfectFamily-safe and commercially open, with a clearly signposted brand business.76editorial—audience paused4Casey NeistatDiscloses commercial work, though the boundary between his films and client work has often been thin.73editorial—audience paused5Mat BestOpenly runs the comedy as a front door to his own brands.70editorial—audience paused6SidemenLarge well-run group business, with promotional products repeatedly criticised by their own audience.64editorial—audience paused7Jenna MarblesAddressed her own past work without being forced to and left rather than monetise the apology.Inactive since 2020 · −2859from 87—audience paused8Ryan HigaConsistently avoided the outrage economy; the main channel has been inactive since 2020.Inactive since 2020 · −2553from 78—audience paused9MrBeastEnormous verified giveaways, weighed against Beast Games labour allegations, the Lunchly criticism and past staff accounts.52editorial—audience paused10KSIApologised directly for the racial slur, but Prime and Lunchly promotion to a young audience remains the dominant recent record.43editorial—audience pausedTRUST CHART
Food
Rated on how straight they are with their audience. Inactive creators drift down over ten years, not overnight. Irregular creators still count when they publish meaningful new work. Death or a documented involuntary absence never triggers decay.
1
James HoffmannDeclares his commercial interests up front and reviews products he sells against, not just for.92editorial—audience paused2
Claire SaffitzPublishes recipes that fail on camera and corrects method rather than editing around it.86editorial—audience paused3
Erin Jeanne McDowellTested, reproducible baking with clear attribution.85editorial—audience paused4
Babish Culinary UniverseConsistent disclosure and openness about the business behind the channel.84editorial—audience paused5
Sorted FoodOpen about its paid app and keeps sponsored segments visibly separate.82editorial—audience paused6
Barry LewisSmall-scale, low-pressure content with straightforward sponsor labelling.80editorial—audience paused7
Candice HutchingsConsistent point of view, with fewer recent uploads to assess.74editorial—audience paused8
LynjaShort-form entertainment with branded work and fewer factual or instructional claims to verify.71editorial—audience paused9
Nick DiGiovanniHeavy product and record-attempt tie-ins where the promotional line is often unclear.67editorial—audience paused10
Jamie OliverGenuine public-health campaigning, set against the restaurant group's collapse and long-running supermarket licensing.63editorial—audience paused
James HoffmannDeclares his commercial interests up front and reviews products he sells against, not just for.92editorial—audience paused2Claire SaffitzPublishes recipes that fail on camera and corrects method rather than editing around it.86editorial—audience paused3Erin Jeanne McDowellTested, reproducible baking with clear attribution.85editorial—audience paused4Babish Culinary UniverseConsistent disclosure and openness about the business behind the channel.84editorial—audience paused5Sorted FoodOpen about its paid app and keeps sponsored segments visibly separate.82editorial—audience paused6Barry LewisSmall-scale, low-pressure content with straightforward sponsor labelling.80editorial—audience paused7Candice HutchingsConsistent point of view, with fewer recent uploads to assess.74editorial—audience paused8LynjaShort-form entertainment with branded work and fewer factual or instructional claims to verify.71editorial—audience paused9Nick DiGiovanniHeavy product and record-attempt tie-ins where the promotional line is often unclear.67editorial—audience paused10Jamie OliverGenuine public-health campaigning, set against the restaurant group's collapse and long-running supermarket licensing.63editorial—audience pausedTRUST CHART
Gaming
Rated on how straight they are with their audience. Inactive creators drift down over ten years, not overnight. Irregular creators still count when they publish meaningful new work. Death or a documented involuntary absence never triggers decay.
1
jacksepticeyeConsistent charity accounting and open about business interests and mental-health breaks.85editorial—audience paused2
MarkiplierTransparent about production funding and has walked away from deals publicly.84editorial—audience paused3
DanTDMLong record aimed at younger viewers with careful sponsorship handling; publicly challenged the Lunchly promotion.80editorial—audience paused4
Ludwig AhgrenOpen about platform deals and unusually candid about the economics of streaming.78editorial—audience paused5
TommyInnitStraightforward with a young audience, with fewer commercial entanglements than peers.74editorial—audience paused6
PokimaneHas publicly criticised gambling sponsorships and declined them.73editorial—audience paused7
VanossGamingEntertainment-first, with limited public accounting of its business arrangements.69editorial—audience paused8
PewDiePieStepped back from the outrage cycle and addressed past incidents directly, though several were serious.68editorial—audience paused9
NinjaExtensive undisclosed-adjacent brand work and shifting platform exclusivity deals.62editorial—audience paused10AmouranthOpen about the business model, with a record of gambling-adjacent promotion.58editorial—audience paused
jacksepticeyeConsistent charity accounting and open about business interests and mental-health breaks.85editorial—audience paused2MarkiplierTransparent about production funding and has walked away from deals publicly.84editorial—audience paused3DanTDMLong record aimed at younger viewers with careful sponsorship handling; publicly challenged the Lunchly promotion.80editorial—audience paused4Ludwig AhgrenOpen about platform deals and unusually candid about the economics of streaming.78editorial—audience paused5TommyInnitStraightforward with a young audience, with fewer commercial entanglements than peers.74editorial—audience paused6PokimaneHas publicly criticised gambling sponsorships and declined them.73editorial—audience paused7VanossGamingEntertainment-first, with limited public accounting of its business arrangements.69editorial—audience paused8PewDiePieStepped back from the outrage cycle and addressed past incidents directly, though several were serious.68editorial—audience paused9NinjaExtensive undisclosed-adjacent brand work and shifting platform exclusivity deals.62editorial—audience paused10AmouranthOpen about the business model, with a record of gambling-adjacent promotion.58editorial—audience pausedTRUST CHART
Lifestyle
Rated on how straight they are with their audience. Inactive creators drift down over ten years, not overnight. Irregular creators still count when they publish meaningful new work. Death or a documented involuntary absence never triggers decay.
1
Safiya NygaardLeft BuzzFeed and explained why on the record; consistently discloses product sourcing.84editorial—audience paused2
Anton PtushkinIndependent travel documentary with little promotional pressure.82editorial—audience paused3
Drew BinskyConsistent travel reporting, with tourism-board relationships not always foregrounded.74editorial—audience paused4
Cassey HoOpen about running an apparel business alongside free fitness content.73editorial—audience paused5
Emma ChamberlainCandid about the commercial side, though the coffee brand sits close to the personal content.72editorial—audience paused6
Hila KleinTransparent about business and legal matters, within a combative and frequently disputed public record.69editorial—audience paused7
Caspar LeeMoved to the business side of the industry and now publishes only occasional return videos.62editorial—audience paused8
LadBabyRaised substantial sums for food banks; books and partnerships kept the commercial work active through 2024, alongside disputes about how rivals and donations were characterised.Inactive since 2024 · −462from 66—audience paused9
Bald and BankruptDistinctive independent travel work, with an unresolved public allegation and a Russian detention on the record.57editorial—audience paused10
Alfie DeyesEarly disclosure was inconsistent; largely stepped back from regular uploads.Inactive since 2019 · −2539from 64—audience paused
Safiya NygaardLeft BuzzFeed and explained why on the record; consistently discloses product sourcing.84editorial—audience paused2Anton PtushkinIndependent travel documentary with little promotional pressure.82editorial—audience paused3Drew BinskyConsistent travel reporting, with tourism-board relationships not always foregrounded.74editorial—audience paused4Cassey HoOpen about running an apparel business alongside free fitness content.73editorial—audience paused5Emma ChamberlainCandid about the commercial side, though the coffee brand sits close to the personal content.72editorial—audience paused6Hila KleinTransparent about business and legal matters, within a combative and frequently disputed public record.69editorial—audience paused7Caspar LeeMoved to the business side of the industry and now publishes only occasional return videos.62editorial—audience paused8LadBabyRaised substantial sums for food banks; books and partnerships kept the commercial work active through 2024, alongside disputes about how rivals and donations were characterised.Inactive since 2024 · −462from 66—audience paused9Bald and BankruptDistinctive independent travel work, with an unresolved public allegation and a Russian detention on the record.57editorial—audience paused10Alfie DeyesEarly disclosure was inconsistent; largely stepped back from regular uploads.Inactive since 2019 · −2539from 64—audience pausedTRUST CHART
Reporting
Rated on how straight they are with their audience. Inactive creators drift down over ten years, not overnight. Irregular creators still count when they publish meaningful new work. Death or a documented involuntary absence never triggers decay.
1
Jacob GellerCites its sources on screen and takes no undisclosed sponsorship.82editorial—audience paused2
Stephanie SterlingRefuses industry sponsorship outright and funds the show through viewers.81editorial—audience paused3
Natalie WynnOpenly essayistic rather than reportorial, and transparent about funding through Patreon.79editorial—audience paused4
Lindsay EllisRigorous, cited criticism; returned to public YouTube essays while continuing to publish through Nebula.77editorial—audience paused5
Anthony FantanoIndependent of label money and consistent in criteria, with a combative public record.76editorial—audience paused6
Tiffany FongPublished primary-source material on the FTX and Celsius collapses; later paid arrangements complicate independence.72editorial—audience paused7
Johnny HarrisHigh-production explainers that have drawn substantiated criticism over sourcing and undisclosed framing.64editorial—audience paused8
Chris HansenLong broadcast record, but personal financial and legal disputes have repeatedly overlapped with the work.58editorial—audience paused9
Andrew CallaghanDistinctive on-the-ground reporting, weighed against the 2022 misconduct allegations and his response to them.55editorial—audience paused10James SomertonExtensive plagiarism was documented and substantially conceded; the channel has not published a full remedy.Inactive since 2023 · −427from 31—audience paused
Jacob GellerCites its sources on screen and takes no undisclosed sponsorship.82editorial—audience paused2Stephanie SterlingRefuses industry sponsorship outright and funds the show through viewers.81editorial—audience paused3Natalie WynnOpenly essayistic rather than reportorial, and transparent about funding through Patreon.79editorial—audience paused4Lindsay EllisRigorous, cited criticism; returned to public YouTube essays while continuing to publish through Nebula.77editorial—audience paused5Anthony FantanoIndependent of label money and consistent in criteria, with a combative public record.76editorial—audience paused6Tiffany FongPublished primary-source material on the FTX and Celsius collapses; later paid arrangements complicate independence.72editorial—audience paused7Johnny HarrisHigh-production explainers that have drawn substantiated criticism over sourcing and undisclosed framing.64editorial—audience paused8Chris HansenLong broadcast record, but personal financial and legal disputes have repeatedly overlapped with the work.58editorial—audience paused9Andrew CallaghanDistinctive on-the-ground reporting, weighed against the 2022 misconduct allegations and his response to them.55editorial—audience paused10James SomertonExtensive plagiarism was documented and substantially conceded; the channel has not published a full remedy.Inactive since 2023 · −427from 31—audience pausedTRUST CHART
Science
Rated on how straight they are with their audience. Inactive creators drift down over ten years, not overnight. Irregular creators still count when they publish meaningful new work. Death or a documented involuntary absence never triggers decay.
1
Tom ScottCorrected on the record, refused undisclosed promotion, and ended the weekly main series openly while continuing to publish other work.91editorial—audience paused2
Brady HaranHands the microphone to named working scientists and leaves the workings in.89editorial—audience paused3
Steve MouldPublishes corrections when demonstrations are wrong, including against his own earlier videos.87editorial—audience paused4
Hank GreenDiscloses his commercial interests directly and has a long record of visible corrections.86editorial—audience paused5
Caitlin DoughtyIndustry-critical education from inside the funeral trade, with sourcing and professional accountability.85editorial—audience paused6
KurzgesagtPublishes source documents per video and has retracted videos it later judged wrong.84editorial—audience paused7
Smarter Every DayShows failed experiments and has publicly refused sponsorships he could not stand behind.83editorial—audience paused8
Mark RoberStrong engineering demonstrations, with recurring questions about staged setups and heavy commercial tie-ins.79editorial—audience paused9
VsauceCareful explanatory work with visible sources, now publishing regularly again after a long quiet spell.78editorial—audience paused10
VeritasiumDiscloses sponsors, but the majority sale to Electrify Video Partners raises independence questions he addresses only briefly.76editorial—audience paused
Tom ScottCorrected on the record, refused undisclosed promotion, and ended the weekly main series openly while continuing to publish other work.91editorial—audience paused2Brady HaranHands the microphone to named working scientists and leaves the workings in.89editorial—audience paused3Steve MouldPublishes corrections when demonstrations are wrong, including against his own earlier videos.87editorial—audience paused4Hank GreenDiscloses his commercial interests directly and has a long record of visible corrections.86editorial—audience paused5Caitlin DoughtyIndustry-critical education from inside the funeral trade, with sourcing and professional accountability.85editorial—audience paused6KurzgesagtPublishes source documents per video and has retracted videos it later judged wrong.84editorial—audience paused7Smarter Every DayShows failed experiments and has publicly refused sponsorships he could not stand behind.83editorial—audience paused8Mark RoberStrong engineering demonstrations, with recurring questions about staged setups and heavy commercial tie-ins.79editorial—audience paused9VsauceCareful explanatory work with visible sources, now publishing regularly again after a long quiet spell.78editorial—audience paused10VeritasiumDiscloses sponsors, but the majority sale to Electrify Video Partners raises independence questions he addresses only briefly.76editorial—audience pausedTRUST CHART
Technology
Rated on how straight they are with their audience. Inactive creators drift down over ten years, not overnight. Irregular creators still count when they publish meaningful new work. Death or a documented involuntary absence never triggers decay.
1
Gamers NexusPublishes its test methodology, retests on challenge, and has repeatedly reported against the interests of its own advertisers.93editorial—audience paused2
TechmoanLong-running independent reviews with minimal sponsorship and no hype cycle.89editorial—audience paused3
Jim BrowningCareful, evidence-led scam investigation, including publishing when his own channel was compromised.88editorial—audience paused4
Marques BrownleeConsistent disclosure and long-form accuracy, though the Panels app pricing drew sustained criticism.81editorial—audience paused5
MrwhosethebossClear sponsorship labelling and consistent testing across a heavily incentivised category.79editorial—audience paused6
Doug DeMuroDiscloses his commercial interest in Cars & Bids and keeps review criteria consistent.76editorial—audience paused7
SuperSafStraightforward comparison reviews with visible sponsor disclosure.74editorial—audience paused8
Naomi WuIndependent hardware reporting, with unresolved public disputes about her treatment and sourcing.72editorial—audience paused9
Michael ReevesComedy engineering rather than review; little commercial pressure on the audience.70editorial—audience paused10
Linus Tech TipsThe 2023 accuracy and ethics failure was serious; the public apology, pause and process changes count in his favour but the record is recent.67editorial—audience paused
Gamers NexusPublishes its test methodology, retests on challenge, and has repeatedly reported against the interests of its own advertisers.93editorial—audience paused2TechmoanLong-running independent reviews with minimal sponsorship and no hype cycle.89editorial—audience paused3Jim BrowningCareful, evidence-led scam investigation, including publishing when his own channel was compromised.88editorial—audience paused4Marques BrownleeConsistent disclosure and long-form accuracy, though the Panels app pricing drew sustained criticism.81editorial—audience paused5MrwhosethebossClear sponsorship labelling and consistent testing across a heavily incentivised category.79editorial—audience paused6Doug DeMuroDiscloses his commercial interest in Cars & Bids and keeps review criteria consistent.76editorial—audience paused7SuperSafStraightforward comparison reviews with visible sponsor disclosure.74editorial—audience paused8Naomi WuIndependent hardware reporting, with unresolved public disputes about her treatment and sourcing.72editorial—audience paused9Michael ReevesComedy engineering rather than review; little commercial pressure on the audience.70editorial—audience paused10Linus Tech TipsThe 2023 accuracy and ethics failure was serious; the public apology, pause and process changes count in his favour but the record is recent.67editorial—audience pausedLENS 02 / DOCUMENTATION
A different question, on purpose.
This ranks how complete and checkable the record is. A high place means better sourcing, not a better person and not a recommendation.
01 / DOCUMENTATION
Beauty
10 ranked · 20 of 30 places still to research.
02 / DOCUMENTATION
Creator economy
5 ranked · 25 of 30 places still to research.
03 / DOCUMENTATION
Entertainment
11 ranked · 19 of 30 places still to research.
04 / DOCUMENTATION
Food
10 ranked · 20 of 30 places still to research.
05 / DOCUMENTATION
Gaming
11 ranked · 19 of 30 places still to research.
06 / DOCUMENTATION
Lifestyle
10 ranked · 20 of 30 places still to research.
07 / DOCUMENTATION
Reporting
10 ranked · 20 of 30 places still to research.
08 / DOCUMENTATION
Science
11 ranked · 19 of 30 places still to research.
09 / DOCUMENTATION
Technology
11 ranked · 19 of 30 places still to research.