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THE CHARTS / TRUST, NOT FAME

The lists people will argue with.

Good. Every place comes with a reason. Compare editorial trust, then switch lenses and see whose public record is best documented. Subscriber count is never an input.

See the trust charts ↓
01 / EDITORIAL TRUST

How straight are they with the audience?

A published editorial judgement about disclosure, accuracy and correction behaviour. The reason appears beside every number.

02 / AUDIENCE RATING

What do viewers think?

Blank during the read-only beta. We will not manufacture an audience score before real, abuse-resistant participation exists.

03 / DOCUMENTATION

Whose record is easiest to inspect?

A separate evidence score for source coverage, dated events, responses and corrections. It is not a character verdict.

LENS 01 / EDITORIAL TRUST

Who has earned the benefit of the doubt?

Up to ten per public category, and a place has to be earned twice over: a supported rating of at least 65, and something published in the last two years. A provisional judgement stays on its creator file but cannot become a recommendation until the record contains a receipt supporting its reason.

TRUST CHART

Beauty

Rated on how straight they are with their audience. A rating below 65, or two years without publishing, removes a creator from this chart whatever the reason for the silence. An irregular schedule is not inactivity: one substantial piece can be a year’s work. A provisional rating also stays off the chart until its reason is sourced.

1Simply Nailogical channel avatarSimply NailogicalBuilt the channel on refusing undisclosed sponsorship and has repeatedly named industry practices others will not.88editorial—audience paused2Lab Muffin Beauty Science channel avatarLab Muffin Beauty ScienceA chemistry PhD who cites the primary literature, marks the difference between evidence and marketing, and labels gifted product and affiliate links.88editorial—audience paused3NikkieTutorials channel avatarNikkieTutorialsClear disclosure and a long record of correcting product claims.83editorial—audience paused4Pony channel avatarPonyTechnique-led with limited promotional pressure on viewers.79editorial—audience paused5James Welsh channel avatarJames WelshLabels sponsorship and affiliate arrangements consistently and is direct about what a product will not do.74editorial—audience paused6Louise Pentland channel avatarLouise PentlandConsistent labelling of paid content across a heavily commercial category.71editorial—audience paused7Brad Mondo channel avatarBrad MondoEntertaining critique, though his own product line sits close to the advice given.68editorial—audience paused
TRUST CHART

Creator economy

Rated on how straight they are with their audience. A rating below 65, or two years without publishing, removes a creator from this chart whatever the reason for the silence. An irregular schedule is not inactivity: one substantial piece can be a year’s work. A provisional rating also stays off the chart until its reason is sourced.

1Colin and Samir channel avatarColin and SamirReports on the industry that pays them and names their conflicts on air.84editorial—audience paused2John Green channel avatarJohn GreenLong record of published accounts for Complexly and the charity work, and corrects on the record.83editorial—audience paused3Jack Conte channel avatarJack ConteSpeaks publicly as Patreon's chief executive with his interest stated rather than hidden.80editorial—audience paused4Roberto Blake channel avatarRoberto BlakeNames his commercial interests and coaching business rather than presenting advice as disinterested.72editorial—audience paused5Think Media channel avatarThink MediaDiscloses a heavy affiliate and sponsorship model, which is disclosed but still shapes which gear gets recommended.68editorial—audience paused
TRUST CHART

Entertainment

Rated on how straight they are with their audience. A rating below 65, or two years without publishing, removes a creator from this chart whatever the reason for the silence. An irregular schedule is not inactivity: one substantial piece can be a year’s work. A provisional rating also stays off the chart until its reason is sourced.

1Good Mythical Morning channel avatarGood Mythical MorningOpen about ownership changes and keeps sponsored segments clearly separated.81editorial—audience paused2Sarah Z channel avatarSarah ZWorks from primary sources on histories that are easy to get wrong, credits them on screen and issues corrections when she does.80editorial—audience paused3Ryan Trahan channel avatarRyan TrahanPublishes charity totals and receipts for the fundraising challenges.79editorial—audience paused4jacksfilms channel avatarjacksfilmsLabels sponsorship plainly and has spent years publicly arguing for credit and attribution against reposted and unattributed work.78editorial—audience paused5Dude Perfect channel avatarDude PerfectFamily-safe and commercially open, with a clearly signposted brand business.76editorial—audience paused6Danny Gonzalez channel avatarDanny GonzalezSponsor reads are marked and kept out of the argument, and corrections are made in the following video rather than in an edit.74editorial—audience paused7Casey Neistat channel avatarCasey NeistatDiscloses commercial work, though the boundary between his films and client work has often been thin.73editorial—audience paused8Mat Best channel avatarMat BestOpenly runs the comedy as a front door to his own brands.70editorial—audience paused
TRUST CHART

Food

Rated on how straight they are with their audience. A rating below 65, or two years without publishing, removes a creator from this chart whatever the reason for the silence. An irregular schedule is not inactivity: one substantial piece can be a year’s work. A provisional rating also stays off the chart until its reason is sourced.

1James Hoffmann channel avatarJames HoffmannDeclares his commercial interests up front and reviews products he sells against, not just for.92editorial—audience paused2Claire Saffitz channel avatarClaire SaffitzPublishes recipes that fail on camera and corrects method rather than editing around it.86editorial—audience paused3Erin Jeanne McDowell channel avatarErin Jeanne McDowellTested, reproducible baking with clear attribution.85editorial—audience paused4Babish Culinary Universe channel avatarBabish Culinary UniverseConsistent disclosure and openness about the business behind the channel.84editorial—audience paused5Sorted Food channel avatarSorted FoodOpen about its paid app and keeps sponsored segments visibly separate.82editorial—audience paused6Barry Lewis channel avatarBarry LewisSmall-scale, low-pressure content with straightforward sponsor labelling.80editorial—audience paused7Candice Hutchings channel avatarCandice HutchingsConsistent point of view, with fewer recent uploads to assess.74editorial—audience paused8Nick DiGiovanni channel avatarNick DiGiovanniHeavy product and record-attempt tie-ins where the promotional line is often unclear.67editorial—audience paused
TRUST CHART

Gaming

Rated on how straight they are with their audience. A rating below 65, or two years without publishing, removes a creator from this chart whatever the reason for the silence. An irregular schedule is not inactivity: one substantial piece can be a year’s work. A provisional rating also stays off the chart until its reason is sourced.

1jacksepticeye channel avatarjacksepticeyeConsistent charity accounting and open about business interests and mental-health breaks.85editorial—audience paused2People Make Games channel avatarPeople Make GamesInvestigative games reporting funded by viewers rather than publishers, with its method and named sources set out inside each film.85editorial—audience paused3Markiplier channel avatarMarkiplierTransparent about production funding and has walked away from deals publicly.84editorial—audience paused4Noclip channel avatarNoclipTakes its funding from viewers rather than the studios it documents, and says so on every film.83editorial—audience paused5DanTDM channel avatarDanTDMLong record aimed at younger viewers with careful sponsorship handling; publicly challenged the Lunchly promotion.80editorial—audience paused6Ludwig Ahgren channel avatarLudwig AhgrenOpen about platform deals and unusually candid about the economics of streaming.78editorial—audience paused7TommyInnit channel avatarTommyInnitStraightforward with a young audience, with fewer commercial entanglements than peers.74editorial—audience paused8Pokimane channel avatarPokimaneHas publicly criticised gambling sponsorships and declined them.73editorial—audience paused9VanossGaming channel avatarVanossGamingEntertainment-first, with limited public accounting of its business arrangements.69editorial—audience paused10PewDiePie channel avatarPewDiePieStepped back from the outrage cycle and addressed past incidents directly, though several were serious.68editorial—audience paused
TRUST CHART

Lifestyle

Rated on how straight they are with their audience. A rating below 65, or two years without publishing, removes a creator from this chart whatever the reason for the silence. An irregular schedule is not inactivity: one substantial piece can be a year’s work. A provisional rating also stays off the chart until its reason is sourced.

1Safiya Nygaard channel avatarSafiya NygaardLeft BuzzFeed and explained why on the record; consistently discloses product sourcing.84editorial—audience paused2Anton Ptushkin channel avatarAnton PtushkinIndependent travel documentary with little promotional pressure.82editorial—audience paused3Mina Le channel avatarMina LeCites the fashion and film history she draws on and separates documented history from her own reading of it.76editorial—audience paused4Drew Binsky channel avatarDrew BinskyConsistent travel reporting, with tourism-board relationships not always foregrounded.74editorial—audience paused5Nathaniel Drew channel avatarNathaniel DrewMarks sponsorship clearly and frames personal experiments as his own rather than as advice that will work for you.74editorial—audience paused6Cassey Ho channel avatarCassey HoOpen about running an apparel business alongside free fitness content.73editorial—audience paused7Emma Chamberlain channel avatarEmma ChamberlainCandid about the commercial side, though the coffee brand sits close to the personal content.72editorial—audience paused8Hila Klein channel avatarHila KleinTransparent about business and legal matters, within a combative and frequently disputed public record.69editorial—audience paused
TRUST CHART

Reporting

Rated on how straight they are with their audience. A rating below 65, or two years without publishing, removes a creator from this chart whatever the reason for the silence. An irregular schedule is not inactivity: one substantial piece can be a year’s work. A provisional rating also stays off the chart until its reason is sourced.

1Jacob Geller channel avatarJacob GellerCites its sources on screen and takes no undisclosed sponsorship.82editorial—audience paused2Coffeezilla channel avatarCoffeezillaBuilds allegations from documents and on-record interviews and publishes the underlying material, on a beat where the subjects routinely threaten legal action.82editorial—audience paused3Stephanie Sterling channel avatarStephanie SterlingRefuses industry sponsorship outright and funds the show through viewers.81editorial—audience paused4Natalie Wynn channel avatarNatalie WynnOpenly essayistic rather than reportorial, and transparent about funding through Patreon.79editorial—audience paused5Lindsay Ellis channel avatarLindsay EllisRigorous, cited criticism; returned to public YouTube essays while continuing to publish through Nebula.77editorial—audience paused6Anthony Fantano channel avatarAnthony FantanoIndependent of label money and consistent in criteria, with a combative public record.76editorial—audience paused7Tiffany Fong channel avatarTiffany FongPublished primary-source material on the FTX and Celsius collapses; later paid arrangements complicate independence.72editorial—audience paused8Wendover Productions channel avatarWendover ProductionsCompiled its own errors into a public corrections episode rather than leaving them in the comments, against a very high publishing rate across several channels.72editorial—audience paused
TRUST CHART

Science

Rated on how straight they are with their audience. A rating below 65, or two years without publishing, removes a creator from this chart whatever the reason for the silence. An irregular schedule is not inactivity: one substantial piece can be a year’s work. A provisional rating also stays off the chart until its reason is sourced.

1Tom Scott channel avatarTom ScottCorrected on the record, refused undisclosed promotion, and ended the weekly main series openly while continuing to publish other work.91editorial—audience paused2Brady Haran channel avatarBrady HaranHands the microphone to named working scientists and leaves the workings in.89editorial—audience paused3Steve Mould channel avatarSteve MouldPublishes corrections when demonstrations are wrong, including against his own earlier videos.87editorial—audience paused4Hank Green channel avatarHank GreenDiscloses his commercial interests directly and has a long record of visible corrections.86editorial—audience paused5Caitlin Doughty channel avatarCaitlin DoughtyIndustry-critical education from inside the funeral trade, with sourcing and professional accountability.85editorial—audience paused6Kurzgesagt channel avatarKurzgesagtPublishes source documents per video and has retracted videos it later judged wrong.84editorial—audience paused7Smarter Every Day channel avatarSmarter Every DayShows failed experiments and has publicly refused sponsorships he could not stand behind.83editorial—audience paused8Mark Rober channel avatarMark RoberStrong engineering demonstrations, with recurring questions about staged setups and heavy commercial tie-ins.79editorial—audience paused9Vsauce channel avatarVsauceCareful explanatory work with visible sources, now publishing regularly again after a long quiet spell.78editorial—audience paused10Veritasium channel avatarVeritasiumDiscloses sponsors, but the majority sale to Electrify Video Partners raises independence questions he addresses only briefly.76editorial—audience paused
TRUST CHART

Technology

Rated on how straight they are with their audience. A rating below 65, or two years without publishing, removes a creator from this chart whatever the reason for the silence. An irregular schedule is not inactivity: one substantial piece can be a year’s work. A provisional rating also stays off the chart until its reason is sourced.

1Gamers Nexus channel avatarGamers NexusPublishes its test methodology, retests on challenge, and has repeatedly reported against the interests of its own advertisers.93editorial—audience paused2Techmoan channel avatarTechmoanLong-running independent reviews with minimal sponsorship and no hype cycle.89editorial—audience paused3Jim Browning channel avatarJim BrowningCareful, evidence-led scam investigation, including publishing when his own channel was compromised.88editorial—audience paused4Hardware Unboxed channel avatarHardware UnboxedPublished Nvidia's attempt to make review samples conditional on editorial direction, and kept testing to its own methodology until Nvidia withdrew the demand.86editorial—audience paused5Marques Brownlee channel avatarMarques BrownleeConsistent disclosure and long-form accuracy, though the Panels app pricing drew sustained criticism.81editorial—audience paused6Mrwhosetheboss channel avatarMrwhosethebossClear sponsorship labelling and consistent testing across a heavily incentivised category.79editorial—audience paused7Doug DeMuro channel avatarDoug DeMuroDiscloses his commercial interest in Cars & Bids and keeps review criteria consistent.76editorial—audience paused8SuperSaf channel avatarSuperSafStraightforward comparison reviews with visible sponsor disclosure.74editorial—audience paused9Michael Reeves channel avatarMichael ReevesComedy engineering rather than review; little commercial pressure on the audience.70editorial—audience paused10Linus Tech Tips channel avatarLinus Tech TipsThe 2023 accuracy and ethics failure was serious; the public apology, pause and process changes count in his favour but the record is recent.67editorial—audience paused
LENS 02 / DOCUMENTATION

A different question, on purpose.

This ranks how complete and checkable the record is. A high place means better sourcing, not a better person and not a recommendation. It covers the same creators as the trust charts, so the two rules above apply here too.