Why this file exists
Long-running creator channel spanning gaming, commentary, internet culture and personal videos.
@PewDiePie · Gaming
This profile has no perception score yet. The previous system generated one from the wording of each event, which read subject matter as conduct: documenting a scam, a death or an assault scored like committing one. That model was withdrawn. During the read-only beta, dated events remain visible without pretending their wording measures audience reaction.
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The dated events below are documented and sourced, but nobody has researched how audiences actually reacted to them. Creators On Record will not put a number on that until the research exists, so this record shows what happened and stops there.
Long-running creator channel spanning gaming, commentary, internet culture and personal videos.
Kjellberg's channel remained as one of the top ten most-subscribed until June 2025, with his channel's absence from the platform's short-form content scene resulting in it being outpaced by other creators.
Open source ↗In 2019, Kjellberg's channel became the second overall, and the first run by an individual creator, to receive the Red Diamond Creator Award.
Open source ↗In January 2019, Kjellberg announced a partnership with energy drink company G Fuel.
Open source ↗In September 2018, Kjellberg uploaded a LWIAY video discussing Indian record label T-Series' YouTube channel being projected to surpass his in subscribers.
Open source ↗In 2018, Paul MacInnes of The Guardian wrote about Kjellberg's YouTube content; he noted that each week Kjellberg posted videos featuring one of three series formats, comparing this uploading pattern to television programming.
Open source ↗Forbes commented that Kjellberg's income would have been higher had he avoided the pushback from advertisers resulting from the controversies surrounding his videos in 2017.
Open source ↗After a Wall Street Journal report on nine videos containing antisemitic references or Nazi imagery, Maker Studios ended its affiliation.
Open source ↗YouTube dropped the second season of his YouTube Red series and removed the channel from its Google Preferred advertising tier.
Open source ↗In January 2016, Kjellberg announced a partnership with Maker Studios to produce Revelmode, a sub-network of Maker, that would showcase Kjellberg and his friends on YouTube in original series.
Open source ↗In 2014, Kjellberg's commentaries, then best known for featuring horror video games, began to actively feature games that interested him regardless of genre.
Open source ↗In March 2014, he adjusted his video production output, announcing he would be scaling down the frequency of uploads.
Open source ↗By the end of the year, it was gaining a new subscriber every 1.037 seconds, with Billboard reporting that Kjellberg's channel gained more subscribers than any other in 2013.
Open source ↗Shortly after, Kjellberg attracted criticism and controversy for the jokes, and in October 2012, he addressed the issue through a Tumblr post, writing, "I just wanted to make clear that I'm no longer making rape jokes, as I mentioned before I'm not looking to hurt anyone and I apologise if it ever did." The Globe and Mail stated "unlike many young gamers, he listened when fans and critics alike pointed out their harmful nature, and resolved to stop making rape jokes."
Open source ↗Expressen noted that Kjellberg's channel accumulated 71 million total video views by March 2012, with 25 million coming in February 2012 alone.
Open source ↗By December 2011, Kjellberg's channel had around 60,000 subscribers, before rapidly increasing in 2012.
Open source ↗Imported from the channel’s public YouTube feed.