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NikkieTutorials

@nikkietutorials · Beauty

83Editorial rating
LAST CHECKED27 July 2026
SOURCE TRAIL2 profile sources
DOCUMENTED6 dated events
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THE TIMELINE / PUBLIC REACTION

What moved the conversation?

6documented events

This profile has no perception score yet. The previous system generated one from the wording of each event, which read subject matter as conduct: documenting a scam, a death or an assault scored like committing one. That model was withdrawn. During the read-only beta, dated events remain visible without pretending their wording measures audience reaction.

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No perception score published for this creator

The dated events below are documented and sourced, but nobody has researched how audiences actually reacted to them. Creators On Record will not put a number on that until the research exists, so this record shows what happened and stops there.

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Founding research profile

Why this file exists

Long-running beauty channel centred on makeup tutorials, transformations, reviews and celebrity collaborations.

Product disclosureReview consistencyCreative range
THE RECEIPTS

Documented events

6
06SEP 2020 · Milestone

NikkieTutorials returned to Wie is de Mol? for a special 20th anniversary season

In September 2020, she returned to Wie is de Mol? for a special 20th anniversary season.

Open source ↗
05AUG 2020 · Business

De Jager launched her own eyeshadow palette in collaboration with the brand Beauty Bay

In August 2020, De Jager launched her own eyeshadow palette in collaboration with the brand Beauty Bay.

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04JAN 2020 · Major event

Comes out as transgender after a blackmail attempt

She published "I'm Coming Out" after people threatened to disclose the information without her consent, saying she wanted to take back control of it. She later said the blackmailer was identified with police help.

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03DEC 2019 · Business

NikkieTutorials collaborated with Lady Gaga, promoting her makeup brand Haus Laboratories

In December 2019, she collaborated with Lady Gaga, promoting her makeup brand Haus Laboratories.

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022017 · Business

De Jager uploaded a video reviewing a foundation produced by a Prague-based cosmetics brand

In 2017, De Jager uploaded a video reviewing a foundation produced by a Prague-based cosmetics brand and spoke about the company using her image, specifically a screenshot from her "The Power of Makeup" video, to sell their products on social media without her permission.

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012008 · Milestone

De Jager first began uploading videos to YouTube in 2008, at the age of 14

De Jager first began uploading videos to YouTube in 2008, at the age of 14, after watching MTV's The Hills while sick and being inspired by Lauren Conrad's makeup.

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