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NikkieTutorials

@nikkietutorials · Beauty

83Editorial rating
LAST CHECKED27 July 2026
SOURCE TRAIL2 profile sources
DATED RECORD6 dated events
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THE TIMELINE / DATED RECORD

What happened, and when?

6documented events

Each marker is a dated, sourced event on a single timeline. The line stays flat because it is a spine, not a score: it rises and falls only where audience reaction has been separately researched. That research does not exist for this creator yet. The earlier system did infer a curve from event wording, which read subject matter as conduct, so it was withdrawn rather than patched. A flat line here means we have not published a measurement, not that nothing happened.

Showing the most recent documented events. Scroll left for the full record.

2008200920102011201220132014201520162017201820192020202120222023202420252026

No perception score published for this creator

The dated events below are documented and sourced, but nobody has researched how audiences actually reacted to them. Creators On Record will not put a number on that until the research exists, so this record shows what happened and stops there.

Documented event, no score
Browse all 5 documented events
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Research profile

Why this file exists

Long-running beauty channel centred on makeup tutorials, transformations, reviews and celebrity collaborations.

Product disclosureReview consistencyCreative range
THE RECEIPTS

Documented events

6
06SEP 2020 · Milestone

NikkieTutorials returned to Wie is de Mol? for a special 20th anniversary season

In September 2020, she returned to Wie is de Mol? for a special 20th anniversary season.

Open source ↗
05AUG 2020 · Business

De Jager launched her own eyeshadow palette in collaboration with the brand Beauty Bay

In August 2020, De Jager launched her own eyeshadow palette in collaboration with the brand Beauty Bay.

Open source ↗
04JAN 2020 · Major event

Comes out as transgender after a blackmail attempt

She published "I'm Coming Out" after people threatened to disclose the information without her consent, saying she wanted to take back control of it. She later said the blackmailer was identified with police help.

Open source ↗
03DEC 2019 · Business

NikkieTutorials collaborated with Lady Gaga, promoting her makeup brand Haus Laboratories

In December 2019, she collaborated with Lady Gaga, promoting her makeup brand Haus Laboratories.

Open source ↗
022017 · Business

De Jager uploaded a video reviewing a foundation produced by a Prague-based cosmetics brand

In 2017, De Jager uploaded a video reviewing a foundation produced by a Prague-based cosmetics brand and spoke about the company using her image, specifically a screenshot from her "The Power of Makeup" video, to sell their products on social media without her permission.

Open source ↗
012008 · Milestone

De Jager first began uploading videos to YouTube in 2008, at the age of 14

De Jager first began uploading videos to YouTube in 2008, at the age of 14, after watching MTV's The Hills while sick and being inspired by Lauren Conrad's makeup.

Open source ↗