THE INTERNET FORGETSTHE RECORD DOESN'T100 CREATOR FILESREAD-ONLY BETA
CREATORSON RECORDFind a creator
Sidemen channel avatar
EntertainmentFounding profile

Sidemen

@Sidemen · Entertainment

64Editorial rating
LAST CHECKED27 July 2026
SOURCE TRAIL2 profile sources
DOCUMENTED16 dated events
Correct this file ↗
THE TIMELINE / PUBLIC REACTION

What moved the conversation?

16documented events

This profile has no perception score yet. The previous system generated one from the wording of each event, which read subject matter as conduct: documenting a scam, a death or an assault scored like committing one. That model was withdrawn. During the read-only beta, dated events remain visible without pretending their wording measures audience reaction.

Showing the most recent documented events. Scroll left for the full record.

201520162017201820192020202120222023202420252026

No perception score published for this creator

The dated events below are documented and sourced, but nobody has researched how audiences actually reacted to them. Creators On Record will not put a number on that until the research exists, so this record shows what happened and stops there.

Documented event, no score
Browse all 15 documented events
Read-only beta. Public proposals and voting are paused. Found a missing or incorrect event? Email corrections@creatorsonrecord.com.
Founding research profile

Why this file exists

British group entertainment channel built around challenges, travel, games and large collaborative productions.

Group changesCommercial disclosureParticipant welfare
THE RECEIPTS

Documented events

16
162026 · Milestone

In the first six matches, the group's seven members and various affiliated YouTubers competed

In the first six matches, the group's seven members and various affiliated YouTubers competed as the Sidemen Football Club, while various other YouTubers competed as the YouTube Allstars; for the seventh match in 2026, three of the Sidemen joined the YouTube Allstars.

Open source ↗
152025 · Milestone

The charity match sells out Wembley

The annual match filled Wembley's 90,000 capacity and raised over £4.73m, split between the group's own charity arm, BBC Children in Need and M7 Education.

Open source ↗
14MAY 2025 · Business

The Sidemen and businessman Jamie Elliott announced they had co-founded venture capital firm Upside VC

In May 2025, the Sidemen and businessman Jamie Elliott announced they had co-founded venture capital firm Upside VC.

Open source ↗
13JUN 2024 · Milestone

The Sidemen released a reality competition series called Inside

In June 2024, the Sidemen released a reality competition series called Inside.

Open source ↗
122024 · Milestone

The Netflix documentary The Sidemen Story was released, detailing their decade-long journey

In 2024, the Netflix documentary The Sidemen Story was released, detailing their decade-long journey and the impact they have had on internet culture.

Open source ↗
11MAR 2024 · Business

The Sidemen and British oat producer Mornflake launched a cereal brand called Best Cereal

In March 2024, the Sidemen and British oat producer Mornflake launched a cereal brand called Best Cereal.

Open source ↗
10JUL 2023 · Business

The group invested in The Fellas Studios, a production company founded by YouTubers Callum Airey and Joshua Larkin

In July 2023, the group invested in The Fellas Studios, a production company founded by YouTubers Callum Airey and Joshua Larkin.

Open source ↗
092023 · Milestone

The Sidemen founded grant-making charity Bright Side

In 2023, the Sidemen founded grant-making charity Bright Side, seeking to "support charities and organisations that help people find and maintain a safe place to call home and help young people access the education, spaces and opportunities that every person deserves."

Open source ↗
08APR 2023 · Dispute

The Sidemen garnered controversy

In April 2023, the Sidemen garnered controversy when Olatunji said the racial slur "Paki" in a Sidemen Sunday video published on 2 April; a parody of the British game show Countdown.

Open source ↗
072022 · Business

The Sidemen founded and launched their own vodka brand known as XIX Vodka

In 2022, the Sidemen founded and launched their own vodka brand known as XIX Vodka.

Open source ↗
06OCT 2021 · Business

Sidemen Clothing collaborated with Ellesse, an Italian sportswear brand

In October 2021, Sidemen Clothing collaborated with Ellesse, an Italian sportswear brand, and launched an AW21 collection of co-branded clothing.

Open source ↗
05SEP 2021 · Milestone

The Sidemen launched a subscription service app known as Side+

In September 2021, the Sidemen launched a subscription service app known as Side+, where they would post behind-the-scenes content from their YouTube video recordings and other extra contents.

Open source ↗
04AUG 2021 · Business

The Sidemen signed with a London-based digital talent management company called Arcade Media

In August 2021, the Sidemen signed with a London-based digital talent management company called Arcade Media.

Open source ↗
03MAR 2020 · Milestone

The Sidemen released a twenty-minute YouTube video titled "#StayHome"

In March 2020, the Sidemen released a twenty-minute YouTube video titled "#StayHome".

Open source ↗
022018 · Milestone

Starred in The Sidemen Show, a YouTube Premium series featuring celebrity guests and global challenges

In 2018, they starred in The Sidemen Show, a YouTube Premium series featuring celebrity guests and global challenges.

Open source ↗
012014 · Business

They launched Sidemen Clothing in 2014, followed by the restaurant chain Sides

They launched Sidemen Clothing in 2014, followed by the restaurant chain Sides and the subscription service app Side+ in 2021, their own alcoholic beverage line XIX Vodka in 2022, and their cereal brand Best Cereal in 2024.

Open source ↗