Why this file exists
British group entertainment channel built around challenges, travel, games and large collaborative productions.
@Sidemen · Entertainment
Each marker is a dated, sourced event on a single timeline. The line stays flat because it is a spine, not a score: it rises and falls only where audience reaction has been separately researched. That research does not exist for this creator yet. The earlier system did infer a curve from event wording, which read subject matter as conduct, so it was withdrawn rather than patched. A flat line here means we have not published a measurement, not that nothing happened.
Showing the most recent documented events. Scroll left for the full record.
The dated events below are documented and sourced, but nobody has researched how audiences actually reacted to them. Creators On Record will not put a number on that until the research exists, so this record shows what happened and stops there.
British group entertainment channel built around challenges, travel, games and large collaborative productions.
In the first six matches, the group's seven members and various affiliated YouTubers competed as the Sidemen Football Club, while various other YouTubers competed as the YouTube Allstars; for the seventh match in 2026, three of the Sidemen joined the YouTube Allstars.
Open source ↗The annual match filled Wembley's 90,000 capacity and raised over £4.73m, split between the group's own charity arm, BBC Children in Need and M7 Education.
Open source ↗In May 2025, the Sidemen and businessman Jamie Elliott announced they had co-founded venture capital firm Upside VC.
Open source ↗In June 2024, the Sidemen released a reality competition series called Inside.
Open source ↗In 2024, the Netflix documentary The Sidemen Story was released, detailing their decade-long journey and the impact they have had on internet culture.
Open source ↗In March 2024, the Sidemen and British oat producer Mornflake launched a cereal brand called Best Cereal.
Open source ↗In July 2023, the group invested in The Fellas Studios, a production company founded by YouTubers Callum Airey and Joshua Larkin.
Open source ↗In 2023, the Sidemen founded grant-making charity Bright Side, seeking to "support charities and organisations that help people find and maintain a safe place to call home and help young people access the education, spaces and opportunities that every person deserves."
Open source ↗In April 2023, the Sidemen garnered controversy when Olatunji said the racial slur "Paki" in a Sidemen Sunday video published on 2 April; a parody of the British game show Countdown.
Open source ↗In 2022, the Sidemen founded and launched their own vodka brand known as XIX Vodka.
Open source ↗In October 2021, Sidemen Clothing collaborated with Ellesse, an Italian sportswear brand, and launched an AW21 collection of co-branded clothing.
Open source ↗In September 2021, the Sidemen launched a subscription service app known as Side+, where they would post behind-the-scenes content from their YouTube video recordings and other extra contents.
Open source ↗In August 2021, the Sidemen signed with a London-based digital talent management company called Arcade Media.
Open source ↗In March 2020, the Sidemen released a twenty-minute YouTube video titled "#StayHome".
Open source ↗In 2018, they starred in The Sidemen Show, a YouTube Premium series featuring celebrity guests and global challenges.
Open source ↗They launched Sidemen Clothing in 2014, followed by the restaurant chain Sides and the subscription service app Side+ in 2021, their own alcoholic beverage line XIX Vodka in 2022, and their cereal brand Best Cereal in 2024.
Open source ↗Imported from the channel’s public YouTube feed.
SIDEMEN £10,000 YOUTUBER RACE ACROSS LONDON13 Sept 2026
50 Yard Field Goal without Shoes?! 🏈9 Sept 2026
Sidemen Complete Every Activity in Vegas in 24 Hours6 Sept 2026
Sidemen Helmet Game vs @createownruneverything 💥4 Sept 2026
SIDEMEN LAST TO FALL ASLEEP CHALLENGE (USA EDITION)30 Aug 2026
SIDEMEN FORFEIT HIDE & SEEK AT CORE HOUSE23 Aug 2026