Why this file exists
Creator-led current affairs show covering internet culture, US news and major online disputes.
@PhilipDeFranco · News
Each marker is a dated, sourced event on a single timeline. The line stays flat because it is a spine, not a score: it rises and falls only where audience reaction has been separately researched. That research does not exist for this creator yet. The earlier system did infer a curve from event wording, which read subject matter as conduct, so it was withdrawn rather than patched. A flat line here means we have not published a measurement, not that nothing happened.
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The dated events below are documented and sourced, but nobody has researched how audiences actually reacted to them. Creators On Record will not put a number on that until the research exists, so this record shows what happened and stops there.
Creator-led current affairs show covering internet culture, US news and major online disputes.
In November 2021, DeFranco was announced as the chief creator officer for Fourthwall, a startup designed to help content creators build their own branded websites.
Open source ↗In June 2020, DeFranco signed with Semaphore Licensing Solutions to "seek out prospective manufacturing and retailer partners to bring DeFranco-branded products to market".
Open source ↗A separate news website, followed by a YouTube channel with correspondents in July 2019.
Open source ↗DeFranco launched Beautiful Bastard in February 2019, a line of hair care named after his catchphrase from the introductions of his news show.
Open source ↗In April 2018, DeFranco again expressed frustrations with the YouTube platform and detailed his progress on developing a network; he hired a six-person research and investigative team, curated hosts for short- and long-form content, and tested a morning podcast, among other things in preparation for the network's launch.
Open source ↗In June 2017, DeFranco's channel was cited by The Verge as having over 5.4 million subscribers.
Open source ↗He announced independence from Group Nine Media and launched a membership programme, after years of public criticism of YouTube's demonetisation practices.
Open source ↗Beginning in 2016, DeFranco became notably critical of YouTube's advertising policies, as they would begin to result in widespread demonetization–a term describing an incident in which something triggered YouTube's system to remove advertisements from a video–for creators across the platform.
Open source ↗These plans once again fell through, but in 2015, DeFranco was involved in the launching of Super Panic Frenzy, a gaming network, including a YouTube channel and a Twitch live-stream show.
Open source ↗In October 2013, as part of his network, DeFranco launched an accompanying ForHumanPeoples YouTube channel, based on the clothing and merchandise line.
Open source ↗The Philip DeFranco Show was fully acquired by Revision3 in May 2013, along with his other assets at the time.
Open source ↗In August 2012, DeFranco hosted the 25th anniversary of Discovery Channel's Shark Week.
Open source ↗In February 2012, DeFranco stated he paid himself $100,000 a year, and reinvests the rest back into his company.
Open source ↗In January 2012, DeFranco launched SourceFed, which at the time was produced by James Haffner.
Open source ↗In July 2010, DeFranco co-created CuteWinFail, along with Toby Turner; the online series was described by Fruzsina Eördögh of ReadWrite as "essentially the YouTube equivalent of America's Funniest Home Videos." In 2011, DeFranco launched ForHumanPeoples, a merchandise line.
Open source ↗In 2007, DeFranco opened his second YouTube channel, "'PhilipDeFranco", which includes a series of vlogs which he calls The Vloggity.
Open source ↗Imported from the channel’s public YouTube feed.
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